VISION
- Malaysia’s leading fragrance company and a world-class national treasure brand
MISSION
- We are a manufacturer of fragrance products.
- We produce fragrance products that are scientifically tested, safe, long-lasting, and certified by international bodies.
- We produce products that embody self-confidence, spread positive energy and instil happiness in the lives of our users.
- We contribute to the improvement of the economy, the development of the country and the life of the community.